According to GM investigate. 20% undergo an American brand in object prior to purchase and 20% are “merchandise neutral”; they would buy either U. S or foreign. However the majority a full 60% are against buying a U. S brand car and those people vary from mild to severely averse.
The point of this article was that the U. S automakers despite now making great cars still struggle against their mistakes of the 80s and 90s.
I have construe dozens of times that American car quality is improving or has improved or is as good as Japanese now etc but my experience simply doesn’t bear that out. I have been in many late model American rental cars and a few of my friends have American cars and they still seem sub-par. Wide uneven panel gaps extremely cheap interiors jerky automatic transmissions too much engine noise and vibration etc. Plus. Honda. Nissan. VW etc all have sleek distinct modern familiar styles whereas American cars all look like a jumbled mess. Maybe that’s what happens when one comes from Australia one comes from Korea etc.
Basically. I hate American cars. I think the Volt is ugly. I expect it to undergo poor material and build quality but I want to drive an electric car enough that I’d buy one anyway.
Until recently almost everything GM and other automakers have done in the past few decades could be explained by “we need money and we be it now.” They developed hybrid technology and sold it off. They developed electric cars and acquired battery technology and sold it off. They took big government contracts for hydrogen vehicles and have yet to crowd produce them. Their most fuel efficient vehicles have been rebranded Japanese and Korean designs. A few years ago unless you were buying an Escalade or a Hummer or a Corvette buying a GM was a mere act of pity.
I blame the unions and the management for this as well. They both signed on to agreements unhealthy for future generations of workers and long term shareholders.
It’s good to see that they are turning the command with for example the clean sweep of the Detroit Auto show the new Chevy Malibu and the Volt spurring a renaissance in Detroit. I think people sometimes do their best work when they’re on their last leg. Quality really does cost less. That’s such an obvious lesson but so hard to apply coming from the shortsighted and reptilian sociopaths with golden parachutes that run so many of our public American companies.
I have also driven a number of poorly.
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Related article:
http://www.gm-volt.com/2007/11/13/60-of-new-us-car-buyers-are-against-buying-american-brands/
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